Today’s announcement of our partnership with Edelman is a huge endorsement of the importance of social media in the eyes of marketers.
Why Edelman? We believe Edelman’s push and continuous focus in social media complete that loop which clients look for a successful social media campaign.
My discussions with Edelman’s John Kerr and his colleagues have provided me with the confidence that the PR agency is very well-aware of the importance of social media to their clients. Our partnership will only increase the confidence of clients to address the social media scene which in turn improves consumer confidence in the brand.
Why is this so?
In any PR or marketing campaign, research plays a very important role in laying the foundation in achieving its objectives and goals.
There is no difference in a social media campaign.
For example, in traditional PR, the PR consultant would have to do research on the right media and for journalists to target to achieve clients’ PR objectives.
Hence, it is important for a PR consultant to identify the right channels and influencers for a social media campaign to achieve more predictable results for the client. This provides the client with more confidence in the success of the online campaign.
Research in social media is different because of the vast amount of data that a PR consultant would have to go through and organize to explain the data to the client.
Brandtology’s services, powered by our Digital Conversation Management System or DCMS, that we are providing Edelman will allow Edelman’s PR consultants to focus on what they do best: the consultancy service to their clients.
Beside research, Brandtology will also provide Edelman with real time analysis of what is being said of their clients in real time to ensure that their clients are well presented in the social media space.
Furthermore, the buzz cluster technology that Brandtology has included in the dashboard allows Edelman‘s clients to adopt a bottom-up marketing approach in which the campaign is by the consumer, for the consumer and with the consumer.
In all, this partnership isn’t just about Brandtology and Edelman, it also highlights the important role consumers play in the success of a brand.
Eddie Chau
Founder & CEO
