Conducted across eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan), the second quarterly Digital Brand Index (DBI 2.0) continues to unveil insights about; the most discussed brands online, the most active channels and the subject areas that spark the most vibrant debate.

Researched during the last three months of 2009, DBI 2.0 found almost 1.5 million online technology brand mentions – double the level tracked in DBI 1.0, conducted July to September 2009. Other key findings from DBI 2.0 include:

• Mentions of large technology brands online doubled in the last quarter of 2009, reaching 1.5 million across Asia Pacific’s top 300 large technology brands, covering almost 3,800 channels and online sites.
• Twitter’s massive growth trajectory has seen it become the dominant channel for sharing news about technology brands across Asia, except in China where it is banned. For example, in India, Twitter represents over three-quarters of all online conversations tracked.
• Despite massive online buzz generated by Microsoft around Windows 7, Google continued to be the most discussed brand across the region, generating significant mentions in areas such as its Chrome and Android operating systems, and the Nexus One smart phone.

For marketers, the DBI can show a direct link between traditional marketing efforts and online conversations, and benchmark the extent to which online conversations drive marketing results. In terms of channels, the DBI shows that brands should not rely on a particular channel, but rather should engage a multi-channel, multi-message approach, that is defined by deep online intelligence insight.

Find out more about each country’s results or about DBI 1.0 (Jul -Sep 09).