Eddie Chau is the Founder and CEO of Brandtology, a business and brand online intelligence service provider which enables global brands to manage and extract invaluable insights from consumers’ conversations in social media. Through an effective combination of proprietary technology, processes and trained professionals, Brandtology enables companies to stay aware of social media trends and conversations about their brands, competitors and industry, thus allowing for strategic decision-making in a timely manner. With a team of highly experienced social media analysts, Brandtology is able to provide highly accurate and relevant insights in multiple countries and languages.

Prior to Brandtology, Eddie was the founder and CEO of e-Cop Pte Ltd, which grew to become a market leader in the Information Security Industry. He pioneered the first 24×7 Managed Security Services in the world with e-Cop which was acquired in 2007 by a wholly owned subsidiary of Temasek Holdings Pte Ltd.

Eddie holds an MSc in Communication Engineering from Imperial College, London. Previously, he held senior management positions in IBM (NYSE:IBM) and Computer Associates Inc (Nasdaq:CA).

Eden gained extensive exposure in the China market when he joined the CASH Group (HKSE:1049) in 2005 as Group Marketing Director and CEO of one of the retail subsidiaries. He built a team from scratch and started a retail chain business in Shanghai, and was involved in managing an on-line MMORPG game business. During that period, he witnessed the strong growth of social media in China. Before moving into China, Eden held senior brand and marketing positions in Hutchison Telecom (HKSE:2322) and Hongkong Telecom/PCCW (HKSE:0008) where he pioneered quantitative analytics in studying brand and customer dynamics. Eden holds a MBA from the Hong Kong University of Science and Technology and also completed an International Executive Development Program in INSEAD, France.

Alvin was a senior research scientist with Singapore’s DSO National Laboratories that provided leading-edge capabilities to the Singapore Armed Forces and contributed towards Singapore’s national security. A specialist in the areas of information leakages, counter-intelligence activities and critical infrastructure protection, he analysed emerging threats and identified technology to secure and enhance business processes. Alvin graduated from the University of Aberdeen, with a degree in Electrical and Electronics Engineering with 1st class honours and obtained his PhD in Engineering from the University of Aberdeen, Scotland, specializing in the application of neural networks in information retrieval, software reverse engineering and network intrusion detection.

Intrigued by the widespread influence of Social Media on society and organisations, Kelly took up a teaching assistant role in the 1st Asian Facebook development course. Before that, he was involved in computing security in the Singapore Armed Forces. Whilst studying in UPenn/ Wharton, he also worked as an IT consultant and was involved in launching two start-ups in the US, as well as advising a few more. Kelly holds an Honors Degree in Computing (e-Commerce) with a minor in Technopreneurship from the National University of Singapore.

Based in Sydney Australia, Chris is responsible for driving and managing Brandtology sales across the Australia and New Zealand regions. Before taking on this newly created position, Chris held client solutions roles with Media Monitors across both countries for five years.

Chris has a strong industry background in media advertising sales, having held senior sales management roles within major print media companies in his region. Prior to the fast paced media world, Chris gained solid marketing and sales experience in the banking and liquor industries.

His approach is to ensure service solutions make a difference to his clients, and identifying specific business needs that are catered to.

“I’m really enjoying this dynamic space and assisting clients develop and analyse their digital media performance and activities. With Brandtology’s USPs of human checking for accuracy and relevancy we deliver a truly unique service. There is such a hunger for help in this market, it’s a really exciting period of growth”, said Chris.