Brandtology CEO, Eddie Chau will be speaking at  ARF Re:Think 2010 Conference in New York on 24 March in Key Issue Forum Session #1.  Details are as follows:

Key Issue Forum Session #1
BUILDING AND MANAGING BRANDS GLOBALLY

Wilder Room, 4th Floor

MODERATOR: Eddie Chau – Founder & CEO, Brandtology

Local is the New Global
Discover some of the challenges faced by brand owners to build a global brand, including language, culture and geo-political considerations in the new media era where the consumer is king.
Eddie Chau – Founder & CEO, Brandtology

From Local to Global Branding: A Coca-Cola Case Study
Learn how a sports beverage brand defined a unifying global position.
Anne McAllester – Director – Knowledge and Insights, The Coca-Cola Company
Eric Hogue – Vice President, Millward Brown
Neil Mathis – Account Group Director, Millward Brown

Redefining Retail Promotion Allocation
Learn how to properly allocate media resources against behaviorally identified customer groups with known media preferences.
Martin Block – Professor, Northwestern University

Tags: Advertising, Branding, Competitor Intelligence, Marketing, PR, Social Media, Social Media Monitoring