December 15th, 2011
The Media Monitors Group, Asia-Pacific’s largest media intelligence company and owned by Quadrant Private Equity, was pleased to announce this week two further acquisitions in Asia, MediaBanc and ChinaClipping, providing an even stronger base for the company to expand in the world’s most dynamic and fastest growing economies.
Media Monitors Group CEO John Croll said: “Our strategy of complementary expansion in the Asia-Pacific region along with continuous systems innovation and platform diversity is well served by these acquisitions. MediaBanc and ChinaClipping are two strong and dynamic businesses that expand our capabilities in key markets. This step will provide both our Asian and Australian clients with greater access to media information and analysis across every country in the region.”
Media Banc is a leading media intelligence provider in South East Asia, operating in six countries with over 1,000 clients and 325 staff, and offering print, radio, television and internet monitoring, as well as quantitative media analysis. ChinaClipping is one of China’s leading monitoring agencies with offices in four cities, and with particular strength in working with public relations and advertising agencies.
“Bringing the skills and resources of these two companies into the Group will allow us to stay ahead of our clients’ media intelligence requirements in a dynamic media landscape, providing them with even better service and a more comprehensive range of products. These acquisitions add over 1,300 clients and a strong presence in Thailand, Taiwan, Indonesia, the Philippines and Vietnam as well as adding considerable market strength in our already established Asian markets of China, Hong Kong, Singapore and Malaysia” Mr Croll said.
For further information contact:
Patrick Baume
T: +612 9318 4012 M: +61 409 326 011
E: Patrick.baume@mediamonitorsgroup.com
Tw: @mm_au
About the Media Monitors Group
The Media Monitors Group is the Asia-Pacific region’s leading media intelligence company, providing over 5,000 clients with media information and analysis 24/7/365 through our range of six brands across the region. The Media Monitors Group has more than 1,400 employees across 15 Asia-Pacific countries filtering information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month. Our expert people, innovative technology, comprehensive coverage and rigorous research provides the tools and insight to allow our clients to manage media relationships effectively, track issues of interest across all media and analyse brands and industry developments.
About Media Banc
MediaBanc, a MSC status company, is the foremost media monitoring and media intelligence company in the Southeast Asian region, empowering its customers with insightful media information. It has more than 14 years of experience in the industry with operations strategically located in Kuala Lumpur, Johor Baru (servicing Singapore), Jakarta, Manila, Bangkok and Ho Chi Minh City. MediaBanc currently monitors over 50 radio stations, 80 television stations, 300 newspapers, 1,000 magazines and 25,000 online news and blogs covering approximately 500 million people in South East Asia. Visit MediaBanc at www.mediabanc.ws.
About ChinaClipping
China Clipping is a professional media monitoring company operating in mainland China, Hong Kong, Taiwan since 2006, with more than 100 staff and over 300 clients across those markets. We rely on specialized human resources and information superiority, as well as advanced storage and search technology for all kinds of news monitoring development, newspaper clippings and provide customized media monitoring, media analysis and advertising monitoring services for clients.
About Brandtology Pte Ltd
Brandtology is Asia Pacific’s leading business and brand online media intelligence company, monitoring and analyzing sentiment in over 250 million social mediaconversations per month in more than 15 languages across the globe. Understanding digital channels, conversations and sentiment are fundamental to effective public relations, crisis management, media planning, campaign measurement, product development and strategic planning. Brandtology combines technology, processes and highly trained professionals to deliver accurate and relevant online media insights to some of the world’s most recognized organizations. Part of The Media Monitors Group, the Asia Pacific region’s leading media intelligence company, providing over 5,000 clients with media information and analysis 24/7/365 through our brands in the region.
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November 23rd, 2011
 NEW YORK, Nov. 18, 2011 /PRNewswire/ — DDB Worldwide Communications Group Inc announced today that it earned an impressive five Forrester Groundswell Awards at yesterday’s fifth annual awards show, presented at the Forrester Marketing & Strategy Forum EMEA held at The Grove country estate in LondonNovember 16-17. The awards recognize excellence in achieving business and organizational goals with social technology applications and the DDB wins further showcase the success of the group’s work for clients including KLM and StarHub. ”We’re very honored and energized to have such bold clients who allow us to move ahead with new technologies in the social space,” said Paul Gunning, CEO of Tribal DDB Worldwide and Chief Digital Officer of DDB Worldwide. “These wins are the product of our talented teams who always look to push our briefs further and tap technology in unique ways to create great work.”
Tribal DDB Singapore was honored with a total of two Forrester Groundswell Awards. The wins were awarded for the StarHub “Musical Fitting Rooms” campaign in the Business to Consumer International: Mobile Application category and for the “Singapore Spring” elections campaign in the Business to Consumer International: Social Impact category. Tribal DDB and DDB Amsterdam’s celebrated KLM “Tile & Inspire” campaign was awarded the Forrester Groundswell Award in the Business to Consumer International: Talking category. DDB Brazil also won two awards in Business to Consumer International in the Supporting and Embracing categories, respectively, for Tok&Stok and Ferrorama.
“Once again, we received excellent entries for the Forrester Groundswell Awards from around the world,” said Josh Bernoff, senior vice president, idea development, at Forrester and co-author of Groundswell and Empowered. “We selected the winners based on the most impressive results from among over 200 entrants this year.”
Tribal DDB and DDB Amsterdam’s global “Tile & Inspire” campaign for KLM Royal Dutch Airlines utilized social media to generate crowd-sourced uploads of users’ photos to feature consumer faces within traditional Dutch delftware blue tiles on a real Boeing 777-200 airplane. The airline unveiled the Boeing 777-200 airplane exterior wrapped in a selection of 3,965 crowd-sourced tile images and uplifting quotes. The campaign was part of KLM’s ongoing effort to increase worldwide awareness of the brand’s Dutch heritage and its promise to supply Journeys Of Inspiration. The “Tile & Inspire” plane is still currently en route around the globe following its maiden journey from Amsterdam to Atlanta.
StarHub’s “Musical Fitting Rooms” was developed by Tribal DDB and DDB Singapore by combining music and fashion – two powerful forms of self expression for youth – with RFID technology to create a hyper-personalized experience. Tribal DDB tagged RFID chips to clothes and installed RFID readers with directional speakers in the fitting rooms of selected fashion retail stores. When a garment was brought into the fitting room, the RFID chip triggered the reader to play a music track that matched the style of the garment. An iPad interface installed in the room then provided information about the suggested song, as well as a link to StarHub’s online music store. StarHub’s Musical Fitting Room introduced the young shoppers to music that best suited their style and helped them to better express themselves through both fashion and music. It positioned the StarHub Music Store as the online music portal that is truly in tune with what matters to youth.
Tribal DDB created a useful informational tool before the Singapore General Election 2011 upon recognizing that over 44,000 counts of political buzz exploded on social media, blogs, forums and websites the week leading up to polling day. Singaporeans needed to make sense of it all so Tribal DDB created “SG Party Time” to turn the data into simple, attractive infographics, using data and analysis by Brandtology. The project was part of an effort to encourage openness and real-time tracking of the election outlook while remaining neutral and providing statistical analysis. Users could get a bird’s-eye view of on-ground sentiments at all constituencies. They could see how well liked (or disliked) each party was. They could also see what people said about each party, in real time even as speeches were broadcast. In the seven days of campaigning, SG Party Time had over 252,000 page views with 6,000 unique visits per day, an average offour minutes per visit and more than six pages viewed per visit. The campaign was shared over 2,000 times on Facebook and reached an estimated 80,000 Twitter users.
DDB Brazil created furniture assembly instructions in a novel way for Tok&Stok’s furniture. The agency showcased Tok&Stok’s easy assembly in a fresh and interactive way: by listing Tok&Stok’s assembly instructions within a Twitter profile. The manuals were reduced to a maximum of 140 characters, including a link to a diagram of the furniture piece. Consumers only needed to look for the hashtag with the name of their purchased item and follow the simple instructions.
Ferrorama is a model train made by Estrela, the biggest toy brand in Brazil, which was discontinued in the 1980′s. DDB Brazil discovered thousands of Ferrorama fans on Orkut – the social network that is bigger than Facebook inBrazil – and set about persuading Estrela to relaunch the product with the “Come Back Ferrorama” campaign. The president of Estrela challenged fans to prove their devotion to the brand in a unique, product-related way: fans had to get a Ferrorama model train to run 20 km (12.42 miles) to a popular landmark in Brazil with only 120 meters (131.23 yards) of track and without stopping the train at any time. A website was created and broadcast the journey through live videos and tweets and fans could also follow their progress through Twitter and Facebook. After five days they made it and the president of Estrela honored his pledge. 1,230 fans pre-reserved toys on the website and the product sold out one month after its release. The topic topped Brazil’s Twitter trending topics on three occasions and attracted more than 600,000 views, posts in 90 blogs and unprecedented earned media globally without a campaign.
Wins:
KLM “Tile & Inspire” (Tribal DDB Amsterdam)
Talking (Business to Consumer International)
StarHub “Musical Fitting Rooms” (Tribal DDB Singapore)
Mobile Application (Business to Consumer International)
“SG Party Time” (Tribal DDB Singapore)
Social Impact (Business to Consumer International)
Tok&Stok Twitter Manuals (DDB Brazil)
Supporting (Business to Consumer International)
Estrela “Come Back Ferrorama” (DDB Brazil)
Embracing (Business to Consumer International)
About Tribal DDB Worldwide
Tribal DDB Worldwide, an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe. Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first “digital” agency to win Global Agency Network of the Year from Advertising Age, and then in 2009 being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today’s world. Tribal DDB Worldwide is part of Omnicom Group’s DDB Worldwide.
About DDB
DDB Worldwide Communications Group Inc ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign’s 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. DDB Worldwide is part of Omnicom Group Inc. (OMC).
About Brandtology Pte Ltd
Brandtology is Asia Pacific’s leading business and brand online media intelligence company, monitoring and analyzing sentiment in over 250 million social mediaconversations per month in more than 15 languages across the globe. Understanding digital channels, conversations and sentiment are fundamental to effective public relations, crisis management, media planning, campaign measurement, product development and strategic planning. Brandtology combines technology, processes and highly trained professionals to deliver accurate and relevant online media insights to some of the world’s most recognised organisations. Part of The Media Monitors Group, the Asia Pacific region’s leading media intelligence company, providing over 5,000 clients with media information and analysis 24/7/365 through our brands in the region. For further information visit www.brandtology.com.
SOURCE DDB Worldwide; Tribal DDB Worldwide
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November 7th, 2011
 Brandtology, the Asia-Pacific’s leading online business intelligence company, today announced a partnership with Hottolink, a key provider of online intelligence in Japan. This partnership brings together the Asia-Pacific’s leading online business intelligence firm, used by most of the world’s leading brands and operating in more than 15 countries and 15 languages, with the Japanese market leaders in monitoring and analyzing social media conversations. Hottolink currently has over 600 clients in Japan.
Brandtology Founder and CEO Eddie Chau said: “We have chosen to work with Hottolink because of their strong capability in online business intelligence and broad network in a key market. This partnership provides Brandtology clients with access to Hottolink’s market leading Japanese online data. It also allows Hottolink to provide Brandtology’s global best practice social media intelligence and analytics services covering the entire Asia-Pacific region and beyond for its clients, both those currently active in the region and those conducting market research for their new business opportunities across markets in China, India, South East Asia, and Australia. We are looking forward to clients of both companies enjoying even better coverage across Japan and the wider Asia Pacific region.”
Koki Uchiyama, CEO of Hottolink, added “We are delighted to collaborate with Brandtology. Its outstanding technology and processes will help us – better serve our clients in Japan, and assist us in providing online intelligence services in the APAC region.”
About Brandtology Pte Ltd
Brandtology is Asia Pacific’s leading business and brand online media intelligence company, monitoring and analyzing sentiment in over 250 million social media conversations per month in more than 15 languages across the globe. Understanding digital channels, conversations and sentiment are fundamental to effective public relations, crisis management, media planning, campaign measurement, product development and strategic planning. Brandtology combines technology, processes and highly trained professionals to deliver accurate and relevant online media insights to some of the world’s most recognised organisations. Part of The Media Monitors Group, the Asia Pacific region’s leading media intelligence company, providing over 5,000 clients with media information and analysis 24/7/365 through our brands in the region. For further information visit www.brandtology.com.
About Hottolink
Hottolink is an Agent Technology Company, which is good at monitoring and analyzing the data from social media such as blogs and Twitter. Hottolink provides its high technology to support the Internet marketing activities with their clients. The star product is named ‘kuchikomi @ kakaricho’, which is able to crawl and analyse word-of-mouth information from blogs, forums, and microblogs in Japan. Hottolink is a subsidiary of OPT Inc., its major shareholder is Dentsu Digital Holdings Inc.
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October 3rd, 2011
Brandtology founder & CEO Eddie Chau today announced a new look for the company that reflects its rapid development from a digital start up in 2008 to now be one of the world’s leading online business intelligence companies and a crucial part of the Media Monitors group of companies, the Asia-Pacific’s largest media intelligence provider with over 5,000 clients across 17 countries.
Mr Chau said “A huge amount of hard work and dedication has gone into building the company to this point, and we feel our new branding represents an important new phase in our growth and market presence. Media Monitors and Brandtology have created a flagship media hub in Singapore that has both mainstream and social media analysis capabilities for the regional and global markets. This is an important part of the next evolution for the Media Monitors Group in extending our leadership position and providing holistic media analysis services to the market.”
Chief Operating Officer and co-founder Eden Lau described the process behind selecting the new visual direction for Brandtology: “We feel the clean and contemporary design of the logo reflects the digital age, while the blue “speech bubble” disc reinforces both our global vision and our specific expertise in capturing and analysing online conversations. Our Chinese name also reinforces the importance of maintaining strength of character and wisdom in all that we do.”
“It has been a great pleasure working with the Media Monitors Group Chief Marketing Officer Cameron Buckley on developing this new visual direction and integrating it into the wider group story. We truly feel this branding direction helps us grow even faster as the vibrant digital services company within the Media Monitors’ suite of media intelligence brands” Mr Lau said.
-ends-
For media enquiries contact:
Audrey Chan
T: +65 6593 9888
E: audrey.chan @ brandtology.com
W: www.brandtology.com Tw: www.twitter.com/Brandtology
About Brandtology
Brandtology’s business and brand online intelligence services enable global brands to manage and extract invaluable insights from consumers’ conversations. Using proprietary technology, processes and trained professionals, Brandtology provides a high degree of accuracy and relevance in multilingual analysis. Astute global organisations utilise Brandtology’s intelligence in multiple functional areas such as sales, marketing, public relations, insight and research, customer service and product development. Launched in 2008 and headquartered in Singapore, Brandtology has more than 200 analysts across more than 15 countries, processing over 250 million online conversations per month. Its multilingual service covers more than 15 languages spoken by over 90% of the world’s population.
About Media Monitors
Media Monitors is the leading media intelligence organisation in the Asia-Pacific, with six brands delivering solutions across 17 countries in: multilingual media monitoring across print, TV, radio, and online; media analysis and consulting; online business and brand intelligence; media contact database and campaign release management. The Group has over 1,100 employees across the region, offering the innovative solutions and robust media intelligence needed to confidently navigate today’s sophisticated and complex media landscape.
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October 1st, 2011
Four Asian Brands Place in “Innovation Idol” Category
China, September 30, 2011 – Mobile technology brands took top honors in Edelman and Brandtology’s fifth installment of the Asia Pacific Digital Brand Index (DBI), which tracks the most discussed technology brands online in six markets as well as the most active digital channels and the topics driving the conversations.
Apple, Android and RIM (Research In Motion) were the Buzziest (or most talked about) Brands throughout the region. Combined, they appeared in nearly two million conversations.
“Asian consumers, particularly millennials, are hungry for ways to engage directly with brands,” said Sanjay Nair, Asia Pacific technology practice lead, Edelman. “Given that Asia Pacific now accounts for more than half of the mobile users in the world–a number that is expected to grow steadily–the time is ripe for mobile brands to step up their social media activities, build genuine connections with consumers through hyper local programming, and secure market share.”
“This strong showing by mobile brands directly correlates to the region’s high mobile phone penetration rate and the overall value Asian’s place on their mobile gadgets,” said Eden Lau, co-founder and chief operating officer, Brandtology. “For many Asians, mobile phones are both a tool and an accessory. Consumers actively seek information and conversations that help them make more informed purchase decisions and give them the opportunity to associate with a brand of their choice.”
Most of the 6.5 million online conversations tracked occurred on China’s Sina Weibo; technology brands were mentioned more than three million times on the platform – more than twice the number of technology brand mentions on Twitter across all six markets. Twitter was the second buzziest channel for technology brands, followed by local forums.
Four Asian Brands Rank as “Innovation Idols”
For the first time, the DBI ranked the most innovative brands. These Innovation Idols were measured by the frequency with which consumers associated brands with the term “innovation” in online conversations. Sina, which placed third, is one of four Asian brands ranked in the top 10. Samsung placed seventh, Taiwan’s HTC eighth, and China’s QQ ninth. Google was the only technology brand to rank in the top five in the Innovation Idols category in all markets. Microsoft and Samsung were the only brands to rank in the top 10 in all markets.
Disclosure: Edelman represents technology brands worldwide, including many that were studied in the DBI.
Survey Methodology
The Asia Pacific Digital Brand Index (DBI) monitors for trends amongst key technology brands from the following categories: Alternative Energy, Consumer Electronics, Internet, IT and Technology, Mobile and Telecommunications, and Software. The DBI was conducted between June 1 and August 31, 2011 across six key markets in the Asia Pacific region: China, Hong Kong, Indonesia, Malaysia, Taiwan and Singapore. It examined nearly 6.5 million online conversations, across more than 21,000 popular online channels, including influential blogs, micro blogs, forums and online news outlets.
*A conversation is defined as one post, article or thread.
**Buzz is defined as the total number of brand mentions
About Edelman
Edelman is the world’s largest independent public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year;” “European Excellence Awards” “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit http://www.edelman.com for more information.
About Edelman Asia Pacific
Edelman has had a presence in Asia Pacific for over a quarter century, in 10 markets. With over 750 staff in 17 offices, we specialize in creative brand marketing, corporate communications, stakeholder engagement, digital, media relations, B2B communications, social media engagement, healthcare communications, sustainability programs and public affairs. Edelman was named Holmes Report’s “2011 Australia Consultancy of the Year,” “2010 Southeast Asia Consultancy of the Year” (Indonesia) and “2009 Asia Pacific Consultancy of the Year;” Campaign Asia’s “2010 Consultancy of the Year” (Singapore) and “2009 Asia Pacific Network of the Year;” and Marketing’s “2011 Public Relations Consultancy of the Year” (Hong Kong).
About Brandtology
Brandtology is Asia Pacific’s leading business and brand online media intelligence company, monitoring and analyzing sentiment in over 250 millions social media conversations per month in more than 15 languages across the globe. Understanding digital channels, conversations and sentiment is fundamental to effective public relations, crisis management, media planning, campaign measurement, product development and strategic planning. Brandtology combines technology, processes and highly trained professionals to deliver accurate and relevant online media insights to some of the globe’s most recognized organisations. For more information, please visit www.brandtology.com
Contact:
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July 13th, 2011
“Service to others is the rent you pay for your room here on Earth.”
–Muhammad Ali
Primarily to raise awareness and to aggregate the industry’s efforts to contribute back to the society, Singapore Infocomm Technology Federation (SITF), Singapore’s premiere infocomm industry association officially declared last year, that every 2nd week of July the National ICT Industry Volunteers’ Day will be held.
Last July 9, 2011, SITF celebrated the National ICT Industry Volunteers’ Day 2011 and we at Brandtology, together with around 100 volunteer employees from different ICT companies participated in the event at the Society for the Aged Sick (SAS).
At Brandtology, we recognize that local businesses and communities are closely associated and that we can have a significant impact on the communities we belong to. Our charitable giving is often accompanied by the voluntary efforts of employees who give their personal time and talents to benefit the communities where we work and live. Our volunteer employees together with our CEO, Eddie Chau engaged in this year’s event to raise funds for the Society for the Aged Sick (SAS), a nonprofit, charitable organization offering residential care for 240 sick and destitute.
 
“It truly was a great experience. Seeing the residents enjoy themselves and participating in the activities made the experience fulfilling and inspiring. It really made my day “, shares Nurul Maideen, Social Media Executive. “It felt like we were giving back to society in our own tiny little way”, adds Kesavan Nair, Social Media Executive. Phyllis Toh, Social Media Research Analyst imparts, “Whether it was laughing with a chatty old lady or wiping spilt Milo off an old uncle’s hands (and mine), I left the place feeling so much joy for making others happy in the simplest of ways.”
In a chance to showcase our talents, Brandtology volunteer employees even performed a special number during the event. Jonathan Wong, Social Media Executive shares “It was the best Saturday morning ever! I was as happy to be there as the residents were to have us.”
We believe that a company’s greatest asset is always its people. Once we tap that resource today, we can undoubtedly help collectively solve some of the world’s most difficult challenges tomorrow.
At Brandtology, we are not only social media professionals, we are men and women for others.
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June 24th, 2011
Social media can do amazing things. It can open our eyes to the richness of human relationships and even break barriers of communication. At Brandtology, we believe that social media success is not all about numbers. It is about conversations, exchanges, dialogues and forming relationships.
Expanding on an exponential growth, social media is arguably conquering Asia by storm, not only in terms of reach but likewise in content created in various Asian languages.
As frontrunners in social media, Brandtology was not left unnoticed. BBC business reporter Saira Syed, quoted our very own Business Development Director Kelly Choo in her article “Social-web wave hits emerging Asia” citing how Brandtology can give companies insights into what netizens think of their products, image or marketing strategy.
Indeed, Brandtology is conquering Asia and beyond!
*For the full BBC article, “Social-web wave hits emerging Asia” check it here : http://www.bbc.co.uk/news/business-13773491
Tags: Social Media, Social media marketing, Social Media Monitoring
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June 14th, 2011
You can teach a student a lesson for a day; but if you can teach him to learn by creating curiosity, he will continue the learning process as long as he lives. ~Clay P. Bedford
On June 6 -7, 2011, The Brandtology Academy was once again in full force at Nanyang Polytechnic. The two-day course provided our dynamic participants with an intensive hands-on session on social media analytics, focusing more on the actionable and practical applications of social media intelligence. This time around our target audience ranged from polytechnic lecturers to agency people and even marketing managers from major Brands such as Nokia and Paypal.
The course uncovered many exciting questions from the participants. Most of them were interested about the usability of social media intelligence in terms of campaign strategies and brand monitoring. The activity sessions not only allowed the participants to utilize Brandtology’s tools, it also gave them the chance to understand the process better from how monitoring is managed, as well as the manner in which the analysis is done.
Our utmost gratitude to the keynote speaker Shalabh Pandey, Head of Earned Media Asia Pacific, the people from Nokia, and to the members of our judging panel Paul Soon of XMAsia and Jocelyn Ng who is formerly with Edelman, for sharing their profound insights into social media.
Cheers to another successful Brandtology Academy!
– Kesavan Nair, Social Media Executive
Tags: Academy, Social Media Analytics, social media intelligence
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May 30th, 2011
Brandtology was officially born on the 30th May 2008.
More than three years ago, few of us started out in my house with an idea on one hand and with peanuts as snacks on the other. Never in our dreams would we have foreseen such a rapid growth in what the industry now terms as “Social Media Intelligence”.
In the first year, it was about educating the market and sharing what this Social Media thing was all about. At that time, PR seemed to be the main department dealing with Social Media in most organizations we met. It was also a period of hardships as the economy was in a bad shape and budgets everywhere were slashed. Looking back now, it was a blessing in disguise because organizations had to get the same efficiencies using a much reduced budget and Digital/Social Media become a more obvious choice.
In the second year, it was about expansion. We started expanding rapidly, with the opening of our regional HQs in China and the US. We also started to deploy our new dashboard and services to support many other markets. Geographical limitations did not apply as we hired locals and native speakers to be based in different locations.
In the third year, we continued with our collaboration with various industries, partners and even clients to understand their ever changing needs. We started the Brandtology Academy and now have a Social Media & Analytics centre jointly with an educational institution. We achieved another major milestone of having Media Monitors taking a majority stake of Brandtology in Feb 2011.
Today, we mark the end of the third year and moving into the fourth year. As a global service provider with over 200 staff in 15 locations, we see very interesting trends happening in Social Media, with each country having their own peculiarities.
We are planning more exciting activities and initiatives for the coming years. Please watch this space!
We are grateful for the continual support of our colleagues, our partners and clients and hope to have many more fruitful years ahead.
Eddie Chau
Founder & CEO
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