Automotive

Overview  |  Industry Breakdown


The automotive industry today is facing a volatile and uncertain market. As the oil and automotive crisis (GM, Chrysler and Ford) unfolded in 2008, coupled with the inflation on commodity prices, supply has to be in tune with demand. Car makers need to have a clear idea of the preferences of car owners in the market so as to be more proactive in this sensitive market. One way of doing so is to tap the Internet for valuable feedback, and this is where Brandtology can come in.

Benefits

Keeping abreast of market and consumer sentiments. Especially useful in this uncertain economic climate, industry players have an additional powerful set of tools that adds valuable and near real-time information on market sentiments. Being able to respond quickly to consumer tastes adds value to your production. This will also help our clients tailor their marketing campaigns for maximum effectiveness as well as be able to cater exclusively to the market’s needs.

Retain analyzed reports on supply and distributor chains. Brandtology aims to provide our clients with up to date market information about competitors and even industrial intelligence on other competing technologies. We also can provide information on suppliers and distributors to ensure adequate support from both sectors. This can be factored into our clients’ strategic road map and their forecasting for the industry.

Prevent and neutralize any leakage in sensitive and confidential information. Being a very sensitive industry, information leaks can be devastating to any automotive company. Brandtology offers our customers the ability to customize automatic monitoring of online leaks of trade secrets and strategic information. In the event that a leak or an incident that warrants attention occurs, the Brandtology team which is on duty 24x7 will immediately activate plans to contain and respond to the leak appropriately, while alerting the customer.

Enhancing the corporate image. Being able to respond positively to public opinions with a short response time, tailoring the marketing campaign to best suit the target audience, builds better relationships with customers, suppliers and peers. Our company allows you the option of responding to feedback instantaneously when consumers comment through unofficial channels like popular forums, Facebook, MySpace etc.

C-Level

C-Level management and senior executives are responsible for the strategic decisions and achieving long term goals. In an industry that needs to continually update and innovate by understanding new trends and consumer preferences, as well as its relationships and communities, we at Brandtology believe that this group needs up-to-date information which pass through informal channels so that they understand those on the ground level. We aim to enhance their understanding in the public domain and among their peers through effective analysis, while offering advice.

PR

We at Brandtology aim to multiply the capabilities of the PR department, thus relieving them of the hassle of monitoring constantly the innumerable leaks online and providing a cost-effective way of measuring fluctuations in the company’s image.  Our technology allows you to receive a broader range of feedback and data for in-depth analysis. The PR team can then be able to craft a more effective branding in terms of strategy, impact and costs, while enjoying the benefits of our solutions package.

Marketing/ Sales

Brandtology provides near real-time feedback on consumer habits for the sales and marketing team, enabling them to stay a step ahead of the competition. We aim to help you understand the impressions and feelings consumers have towards your brand, thus allowing for opportunity to make adjustments to move closer to consumer preferences. 

Product management

Feedback on product receptivity and consumer input on product improvements is valuable for sales figures. Brandtology offers services which help to collect consumer sentiments in social network mediums online, thus enhancing product management practices.

Risk management/assessment

The risk management/assessment team having access to Brandtology’s services will be able to strategize their risk mitigation with better and updated information about competitors’ strategies, market sentiments and trends. With such a powerful service, companies can cope well even in leaner times.

Driving sales with Social Media

According to Jeremiah Owyang, a senior analyst from Forrester Research, ‘Social Media Marketing adoption has spurred forward with the technology industry, as well as with consumer and lifestyle products, when people are passionate about a topic, the want to talk about it.’ The automotive industry must also understand this trend, and take advantage of the vast resource online to understand where people’s passions lie. Brandtology’s solutions are the most powerful tools to leverage on consumer commentary.