News & Media


	Brandtology technology showcase at IRAHSS from 15-16 Mar 2010 Brandtology technology showcase at the International Risk Assessment and Horizon Scanning Symposium 2010 from 15 to 16 March 2010 Brandtology's CEO, Mr Eddie Chau, to speak at Re:think 2010: ARF 56th Annual Convention in NYC Brandtology's CEO, Mr Eddie Chau, to speak at Re:think 2010: ARF 56th Annual Convention in NYC Brandtology's CEO interviewed on new Technology Incubation Scheme - Todayonline Digital Life - Brandtology's CEO, Mr Eddie Chau, was interviewed for his comments on the new $50-million Technology Incubation Scheme (TIS) Brandtology's Digital Conversation Management System featured in Digital Life Digital Life reported on the Digital Brand Index and elaborated on Brandtology's Digital Conversation Management System (DCMS). It described how the DCMS tracks and measures sentiments. Digital Brand Index (Singapore) jointly launched by Brandtology & Edelman reported in Marketing-Interactive.com (29 Oct 2009) Marketing-Interactive.com reported that SingTel is Singapore's most talked about brand online according to the Digital Brand Index developed by Edelman and Brandtology, yet all brands still need to improve their social media content. Digital Brand Index (Singapore) jointly launched by Brandtology & Edelman mentioned on Asiaone Digital (29 Oct 2009) Asiaone.com reported on the Digital Brand Index, which was done by public-relations firm Edelman and online intelligence-services firm Brandtology. It tracked almost 75,000 online posts here on 58 major IT brands, across 560 online channels. myPaper reports that online forums are the dominant site of IT discussions in Singapore myPaper reported the results of the Digital Brand Index and how online forums are the most popular online platforms that Singaporeans use to discuss technology brands. Brandtology behind extensive Windows 7 launch - Marketing-Interactive.com (26 Oct 2009) Marketing-Interactive.com reported on the extensive multi-faceted Windows 7 launch campaign. In the report, Haresh Khoobchandani, senior director of the business and marketing organization at Microsoft Singapore said that a big chunk of the campaign was the "online execution". The agencies involved ... Digital Brand Index (China) mentioned on Sina.com Sina.com reported on the first Asia Pacific Digital Brand Index. In China, a technology brand is mentioned online every 45 seconds and Nokia had the most number of mentions. Brandtology featured in The Straits Times - Digital Life (6 May 2009) The Straits Times Digital Life article reported on Walden International's S$2 million investment in Brandtology and highlighted Brandtology's plans to take on the Chinese, Korean and Japanese markets next. The article also mentioned Brandtology's plans to grow the workforce in Singapore, China, Aust...