Brandtology behind extensive Windows 7 launch – Marketing-Interactive.com (26 Oct 2009)

Marketing-Interactive.com reported on the extensive multi-faceted Windows 7 launch campaign. In the report, Haresh Khoobchandani, senior director of the business and marketing organization at Microsoft Singapore said that a big chunk of the campaign was the “online execution”.  The agencies involved are Brandtology, Edelman and MRM.

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