Posts Tagged "Branding"

Does Brand Protection in Social Media Exist?

Social Media has been a very powerful and influential medium for companies and officials to understand people who voice out their concerns. This has helped companies and governments to have a closer relationship with the citizens and to reach out to them to promote their products, without any hassle, and of course, for free. One example would be the Twitter account that was opened by President Barack Obama’s commissaries. This tool has greatly helped him hear the people’s concerns and what...

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Being Real Online

Corporate Voices must be Real to be effective We might be living in a global village called the World Wide Web, but quite the contrary, the Internet gave us a place to embrace individuality, express ourselves and be free to be who we really are. Social media has become a repository of diverse opinions, interests and knowledge – a liberation of the mind that is impossible just a few decades ago. This seemingly holy ground has been invaded by what Robert Paterson calls in his blog the...

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The Mobile Phone Battlefield on Social Media

At the very beginning, cellular phones were large bricks we used to call other people, a new tool of communication. But as time passed and consumer electronics improved, mobile phones continued to get smaller, stylish, and ultimately more useful. Well, the hottest things in the market now aren’t called smartphones for nothing. Consequently, the market for smartphones has become a large, anything-goes battlefield for cellphone makers, each trying their best to capture the essence of the...

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Social Media the No. 1 Emerging Channel for Lead Generation

Sharing a great article from e-marketer on Social Media being the no. 1 emerging channel for lead generation for tech marketers. The article struck a chord with us as we are seeing more and more clients globally looking into the social media space not just to investigate what consumers are saying about them, but to turn such conversations into actionable leads. More and more, we see efforts to filter and integrate useful information within established CRM and management reporting systems. This...

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Brand Management & Social Media

In the realm of corporate branding, you would be hard-pressed to not admit that communicators within an organization have lost a great deal of control when it comes to shaping an organization’s brand image. The main culprit of this is the crossing of social media over the past couple of years from being just a niche activity to gaining a more homogeneous acceptance amongst the common Internet user. It has stamped its mark on molding public opinion and perception through platform giants such...

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