Posts Tagged "Insights"

The Mobile Phone Battlefield on Social Media

At the very beginning, cellular phones were large bricks we used to call other people, a new tool of communication. But as time passed and consumer electronics improved, mobile phones continued to get smaller, stylish, and ultimately more useful. Well, the hottest things in the market now aren’t called smartphones for nothing. Consequently, the market for smartphones has become a large, anything-goes battlefield for cellphone makers, each trying their best to capture the essence of the...

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Brandtology releases Digital Conversation Management System v2.5

How do I measure my Social Media influence/reach/engagement? Ever so often, we hear this query raised by our clients and partners. As brands divert their focus to online marketing and consequently their budgets, there is a need to seek a more quantifiable manner of measuring the ROI of their activities on the social media platform. There are various metrics on our existing platform to aid in such analysis, but in response to feedback, we have decided to carve out an entire new section in our...

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Twitter – the Pop Culture Streaming Jukebox

Before Twitter, we never knew how 140 characters can give each individual a distinct voice. Over the years, Twitter has become a big collection of puzzle pieces to world history and everyday life. Yes, everyday life is complicated and problematic, and the news traumatic.  But amid all the negativity, people still find something to laugh at, to make life bearable and worth living. And of course there’s Twitter, the 140-character diary where everyone makes fun of life’s tragedies. Take for...

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Social Media the No. 1 Emerging Channel for Lead Generation

Sharing a great article from e-marketer on Social Media being the no. 1 emerging channel for lead generation for tech marketers. The article struck a chord with us as we are seeing more and more clients globally looking into the social media space not just to investigate what consumers are saying about them, but to turn such conversations into actionable leads. More and more, we see efforts to filter and integrate useful information within established CRM and management reporting systems. This...

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Social Media: It's not about the tools, it's about the people.

Information Overload; Tool Overload; Platform Overload; System Overload. The nature of social media is different from the media of old. Inherently, the sheer amount of information present out there dwarfs what a normal human being can possibly digest on a daily basis. While information has been increasing, human capacity to process this information has not grown significantly with it. Marketers, PR and other social media professionals grapple with the reality that they have to fight for...

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