Posts Tagged "PR"

All about the Digital Brand Index 2.0

Asia Pacific Digital Brand Index 2.0 by Brandtology & Edelman View more presentations from...

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Digital Brand Index (DBI 2.0) unveiled!

Conducted across eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan), the second quarterly Digital Brand Index (DBI 2.0) continues to unveil insights about; the most discussed brands online, the most active channels and the subject areas that spark the most vibrant debate. Researched during the last three months of 2009, DBI 2.0 found almost 1.5 million online technology brand mentions – double the level tracked in DBI 1.0, conducted July...

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Fundamentals of an effective social media strategy

 Often, companies jump onto the social media bandwagon excitedly and look around eagerly to see what they can do to be ‘in the game’. The result? Twitter accounts and Facebook pages with unexciting contents that gradually fail to interest its followers after they follow/become a fan. Their so-called social media strategy has become yet another method to pump out advertising messages, sales and promotional information and an impersonal one way communication conduit. This is definitely not...

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PR/Marketing: When they're (not) talking about you

A PR professional’s nightmare probably consists of the following scenario: Company “messes up” in some way. People get wind of this bad news. Bad news goes viral (as bad news does so easily). PR professional awakens to find out that within the last 8 hours while they were in dreamland, the entire internet is abuzz with chatter on what their organization did ( or didn’t do). The Reputation/Brand image that took them years to build, has all come crashing down within a...

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Whisper Media

Some time ago, I came across a term “whisper media” from Todayonline, March 9, 2009. The term was coined by John Bittleston, who has a blog post up, which holds most of the same sentiments in the original article here. This phrase caught my attention simply because I had never seen it being used before, and because it seems to encapsulate the general direction that media communication will have to take in future. Top down, authority-laden communication is giving way to a more peer to peer,...

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