Posts Tagged "social media intelligence"

Roped in the Horse Meat Scandal: Nestlé and IKEA

Since the horse meat scandal unfolded in Europe in mid-January, some of the world’s biggest brands have been roped into the crisis, such as Burger King, Nestlé, Tesco and very recently, IKEA. Nestlé, one of the world’s largest food companies, became entangled with the horse meat scandal, prompting the company to recall its frozen products tainted with horse meat; while IKEA, famous in many countries for its relatively inexpensive, DIY furniture, suspended the sale of their famous...

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Uniting through Social Media to Call for Respect and Protection of Women

India’s Braveheart As others were busy preparing for the holidays, a young woman was fighting for her life after a vicious gang-rape on December 16, 2012. On December 27, the 23-year old student was flown to Mount Elizabeth Hospital in Singapore for further treatment. Jyoti Singh Pandey, touted as ‘India’s Braveheart’, died due to injuries sustained from the attack. Five men and one juvenile was arrested and charged with rape, murder, kidnapping, robbery and assault. The brutality of...

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Countdown to Apocalypse

The End of Days is Near According to the interpretation of the Mayan calendar, the end of the world will happen on December 21, 2012. The Mayans were known to be remarkable mathematicians and astronomers who constructed a sophisticated number system. This ancient society used a calendar system dating back to the 5th century, and scientists acknowledged the calendar to be complex and the same time, incredibly accurate. The 21st of December allegedly marks the end of the 5,125-year Mayan calendar...

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RIP Windows Live Messenger, Hello “MicroSkype”

Microsoft’s Skype purchase last May 2011 came with a whopping $8.5 billion price tag, and is Microsoft’s largest acquisition ever. This came as a surprise to some and described as out of character for Microsoft, whose last major acquisition dated back in 2008. But why did Microsoft become interested in Skype when it had instant messaging platform Messenger since 1999; launched Windows Live Messenger in 2005; and the platform is used by over 330 million users each month? According to...

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YEARNING FOR MORE: The Brandtology Social Media Analytics Course

You can teach a student a lesson for a day; but if you can teach him to learn by creating curiosity, he will continue the learning process as long as he lives. ~Clay P. Bedford On June 6 -7, 2011, The Brandtology Academy was once again in full force at Nanyang Polytechnic. The two-day course provided our dynamic participants with an intensive hands-on session on social media analytics, focusing more on the actionable and practical applications of social media intelligence. This time around...

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