How Online Intelligence can help you in your role
| Board | Overall Brand Equity and Long Term Strategic Planning |
| C-Level | Overall Brand Equity and Daily Operating Strategy Planning |
| Sales | Identify direct or indirect sales leads and refine target market segmentation |
| Marketing / Advertising | Gather insights and design campaigns to fulfil consumers’ needs and directly address their concerns. Allow campaigns to speak to consumers in their own lingo. Gather instant feedback to streamline ongoing campaigns. |
| PR / Corp Communications / Investor Relations |
Be aware of online conversations and proactively engaging public for reputation management |
| Product Management | Gather timely feedback on products/services for improvement. Identification of new product/service opportunities |
| Risk Management | Locate and track leaks of sensitive information |
| Customer Service | Address customers’ dissatisfactions and bring about satisfactory service recovery actions |
| M&A | Gather “ground truth” and other rumors on potential targets |
| HR | Identify and profile possible talents/candidates for hiring |
| CSR | Understand and measure public perceptions of CSR activities |
